Director of SEO and AEO - Product Management (Business) (PL)

Your Opportunity:

We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location(s).

At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.

We have opened a new position for the Director of AI Search in our Marketing organization.  As AI-powered answer engines reshape how investors seek guidance, engage with brands and take action, we are seeking a strategic visionary and pragmatic activator who will drive Schwab’s primacy in the LLM channel.  You will lead a team of AEO/SEO specialists and enthusiasts accountable for driving Schwab’s success in AEO as well as continuing to strengthen our position in organic search.  You will set the vision, grow the team, and build a true AI Search center of excellence.

In this newly created role, you will:

• Build and lead an AI Search Center of Excellence; establish standards, best practices, and reporting, hiring and leading professionals on the team.
• Set the vision for how we win in AI Search – across content optimization, technical strength and the broad ecosystem of external content that influences what LLMs say about Schwab.
• Own the AI Search roadmap and strategy (AEO/SEO), including priorities, experimentation, and measurement.
• Track the AI search landscape (e.g., ChatGPT, Gemini, Perplexity, Copilot, AI Overviews) and translate trends into action.
• Partner with UX, Product, and Technology to improve AI readability/extractability (structured data, schema, content architecture).
• Optimize and evolve Schwab’s content for zero-click/AI answer experiences (direct answers, FAQs, comparisons).
• Educate and influence stakeholders through clear executive-ready communication, training, and enablement. 

Required:

• 3+ years in SEO/content marketing/digital strategy, with AEO/GEO experience, as well as avid curiosity of AI.
• Proven strategic leader, with deep abilities to set strategy, drive execution, and influence senior stakeholders.
• Experienced team and people leader, with 6+ years of people/team leadership, along with experience building new teams or functions.
• Proven ability to successfully lead high-velocity programs with senior-executive accountability in emerging disciplines with high ambiguity, and do so with insight, action and discipline.
• Well-rounded expertise in Search along with the proven ability to translate that expertise into business-driven Search strategies and roadmaps that resonate with senior leaders and provide clear guidance to teams and partners.
• Bachelor’s degree in marketing, Computer Science, Communications, or related field.

Preferred:

• Advanced degree